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FrictionLabs in the News

Media inquiries contact: taylor@primcommunications.com
ABC Las Vegas
KTNV Staff
"Athletes have a new tool to stay safe during the pandemic thanks to chalk that kills the coronavirus."
ABC Denver
Liz Gelardi
"'So when the members use chalk and it's something they apply multiple times in a workout, it’s one additional layer to keep things clean, keep things sanitary and provide peace of mind for them,' said Caleb Sommer, the owner of Project Rise Fitness."
CBS Denver
Kathy Walsh
"Now that they’ve made their mark in hygienic chalk, the folks at Friction Labs hope their product will help gyms around the world get a grip on the pandemic."
James Faris
"FrictionLabs developed a hygienic liquid grip chalk that’s been found to kill the novel coronavirus, tests from the University of Colorado School of Medicine and the CU Anschutz Medical Campus found."
Climbing Magazine
Kevin Corrigan
"'If you have a gym full of people who are wearing masks and all of them are using this chalk, your chances of getting a wall contaminated with coronavirus are pretty small,' says Kedl."
CU Anschutz Medical Campus
Chris Casey
"In fact, the Secret Stuff was as good or better than using hand sanitizer, used as a positive control on separate plates."
Beth Skwarecki
"In two experiments, this particular liquid chalk formulation, which is 80% alcohol, sure seemed to work like a hand sanitizer."
Gripped Magazine
Noah Walker
"According to Kedl, 'We’ve got data that show (Secret Stuff) is robustly antimicrobial and antiviral.'"
Big Life Magazine
John Caldwell
"Besides being a big hit in the climbing world, this product is also getting adoption in the NFL, MLB, professional tennis, and hundreds of CrossFit gyms and health clubs around the country."
Field Mag
Bob Myaing
"Pure magnesium carbonate and 80% alcohol team up to keep your hands grippy and clean. Plays nicely with conventional climbing chalk but functions fine all by itself, too."
Gear Patrol
Gear Patrol Studios
14 Gear Essentials for a Weekend of Bouldering
Outside Magazine
Olivia Harlow
"This long-lasting formula maintains grip and friction for multiple climbs, thanks to ultraconcentrated magnesium carbonate. The cream also naturally kills bacteria on your hand that might make climbing more slippery."
Men's Journal
Max Plenke
"A dime-sized amount got me through 30 minutes of pull-ups and heavy barbell rows before I reapplied. And not for nothing, the bottle is compact, a little under 3 ounces, and fits in a pocket. For anyone having trouble with a sweaty grip, Secret Stuff is a great place to start."
The Wall Street Journal
Sanette Tanaka
"...climbers are turning to new chalk formulas that promise to protect skin from overdrying and cracking, like Colorado-based FrictionLabs’ Unicorn Dust chalk..."
We only send emails we'd be psyched to receive ourselves.

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